What is the future of digital marketing job in india? - Marketing tadka
Digital marketing is a booming industry which helps companies in marketing their products/services online. Compared to traditional marketing these are some key benefits which makes this marketing strategy more effective and affordable.
Why Digital Marketing is Growing?
1. Can target huge number of audience
2. Can target audience with specific features
3. Very affordable
4. Measure the results of campaigns effectively
5. High engagement rate for ads
Now coming to your question, what is the scope of digital marketing in future?
I would say the demand of digital marketing will grow and will have better oppurtunities as the time progress due to following reasons.
1: Growth in Indian Internet Users
If you consider this for Indian market, as of 2016 in India we have got 46 crore users already online. This number is growing at very fast pace. This is 38% penetration in India. So you can see clearly as more users get connected the demand will further increase.
If you look at global data the users base is increasing rapidly
2: Millennials use internet more
Most of the millennials are always hooked to their smart phones, most of them have account on FB, twitter, Instagram etc etc. Which makes its effective to target these large group of audience.
3: Customised targeting: One of the biggest reason of digital marketing growth is to reach your audience with very specific personal/educational/professional details as per their profile information.
As you can see these are few reasons which makes digital marketing have a better scope in future.
Note: One problem we may have in future is that there will less jobs for freshers as the industry gets mature and supply for digital marketing professionals exceeds the demand.
Look at what happened to engineering and software industry, which has very less chances for freshers now as the industry had saturated. Also due to automation most of jobs are replaced with automated softwares.
Digital marketing industry is developed to all the business sectors in India. This industry growth between 2010 - 2018 has been tremendous. Various fields on the internet about digital marketing in India the growth reaches to 25% to 60% on an annual basis. With the entries of E-Marketing players like Amazon, Flipkart and Snapdeal, the digital marketing industry reached to peak levels. Like online payments, oder tracking, Content Management etc..
Coming to career path of an individual. There is a lot scope in this industry. How the designations and salary will be provided in the above infographic image. Or else if you want to start your business much more scope is there specifically like in India because our country is developing nation so we can create so opportunities to our Unemployees. Like as starting a advertising company & Maintain your blogs,etc.
Digital Marketing India based Companies Business Plan
In the coming years we could see many digital marketing companies launching up in India. So, for that what they need to do is to have a presence at the top of the google search results. But reaching top of the results page for a search query is a tedious task for a business person. Since he is lacking in Digital Marketing Expertise. But since every company knows about the rising need for the digital marketing services. In addition, Digital Marketing Services India based companies will try to recruit Digital Marketing Experts. Further more, the problem is the lack of availability of skilled Digital Marketing Experts. Most Digital Marketing Professionals are either qualified in SEO, SMM, SEM, Inbound Marketing or Lead Generation. But in order to satisfy this growing need what we need is a full service Digital Marketing Agency.
Salary package for Digital Marketing Experts in the coming years
Also, one of the most noteworthy factor is that a Digital Marketing Expert in India could easily earn up to 1.5 Lakhs-2.5 Lakhs per month. In addition most foreign digital marketing agencies would offer an experienced digital market very high salary packages. Most of all, foreign companies salary package are in the range 4 Lakhs-6 Lakhs per month. Most Digital Marketing Companies abroad would employ Experts for different fields. One for SEO, One for SEM, One for SMM, One for Inbound Marketing & much more. All that matters if you are the right one for the job. Moreover you should match up with their ideals. The role of a Digital Marketer is to track & analyse the campaign performance.